Have You Heard About The Taco Bell Diet?
Say goodbye to the slogan “Think outside the bun…” No the crazy chihuahua is not coming back. The new ad campaign for Taco Bell takes a page right out of Subway’s book. During last weekend’s playoff game, I saw an ad for the new Fresco diet menu at Taco Bell. Click here to get your free Fresco Taco. Christine Dougherty, a “real-life Taco Bell customer” who lost 54 pounds over a two-year period by replacing her usual fast-food lunch or dinner with an item from Taco Bell’s Fresco menu. Ms. Dougherty, who exercised and cut her daily caloric intake from 1,750 to 1,250 per day, admits in the ads that her “results aren’t typical, but for me, they’re fantastic!” Taco Bell’s creative agency is DraftFCB, Irvine, Calif.
Taco Bell’s Fresco menu consists of seven items, such as a regular bean burrito or chicken soft taco, but replaces salsa for cheese or sour cream. In a web infomercial for the “Drive-Thru Diet,” Taco Bell, however, underscores that it “isn’t a weight-loss program,” even though the campaign has “diet” in its name. “Over the years, we’ve heard stories from our customers who have lost weight by incorporating Fresco into their meal choices, and Christine had written Taco Bell a letter detailing her journey,” said Taco Bell spokesman Rob Poetsch. “Her story is a great example of how making better choices can inspire many.” |
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
This post has one comment
February 19th, 2010
I m appreciated Christine you have lost 54 pounds gr8 & i want to lose only 15 pounds but i can’t do… Now i’ll start taco bell diet with Balanced Diet Plan to reduce my weight. you have encourage me Thanks Christine.